Defining your Audience
(Consider: current customers, potential customers, suppliers, competitors, children etc)
(i.e. Make a purchase, call for information, find your locations, submit an online form etc)
(i.e. price, service, quality, value)
(i.e. Locally, Regionally, Nationally, Internationally, please specify)
Purpose and Goals
Why do you need a Website? Form follows function. The content and design of your Website should reflect both why you are creating it and why people will visit it. Please describe which of these purposes most suites you?