Website Planner Step 1 of 6 16% Contact DetailsCompany Name* Company Representative First Last Address Street Address Address Line 2 City State / Province / Region ZIP / Postal Code PhoneEmail* Website Project DetailsWebsite Editor First Last (Nominate the person to have overall responsibility for the site)Proposed Launch Date MM slash DD slash YYYY Company BackgroundHow long have you been in business? Known Competitors and their websites (at least 3). We can learn much from your competitors' success and failures. If possible include a brief critique.(i.e. Include what you like and dislike about each example site)What makes your company different and better than your competitors? Corporate IdentityAre there any details of your existing corporate identity we should be made aware of?Company colorsCompany fontsCan you supply your logo as an Illustrator eps file or similar vector format? Do you have any specific style, color or font styles in mind for this project?Give three examples of existing Websites you like. Please insert the Website address and a brief critique of each.Existing Marketing Material examples you have available to us:(i.e. Advertising, brochures, letterhead, newsletter, TVC's etc)Future Marketing Material examples you have available to us(i.e. Advertising, brochures, letterhead, newsletter, TVC's etc) Defining your AudienceGive demographics of your target market(s). What type of visitor do you wish to attract to your site?(Consider: current customers, potential customers, suppliers, competitors, children etc)What is the primary action(s) a visitor should take when visiting your site?(i.e. Make a purchase, call for information, find your locations, submit an online form etc)What are the key reasons a customer chooses your company's product or service?(i.e. price, service, quality, value)Where is your market located?(i.e. Locally, Regionally, Nationally, Internationally, please specify)How often do you want visitors to return to your site and why do you think they will visit repeatedly?Purpose and GoalsWhy do you need a Website? Form follows function. The content and design of your Website should reflect both why you are creating it and why people will visit it. Please describe which of these purposes most suites you?Purpose and Goals (please check all that apply) Increase brand awareness Increase product/service awareness Increase product/service sales Generate requests for information Sell a product or service online Internal communication Knowledge sharing Offer service or support online Answer frequently asked questions Develop list of prospects/leads Build a direct marketing list Support existing marketing efforts Survey customers/prospects Recruit new employees/post jobs Release time sensitive materials Stay in contact with sales people Educate sales people Open international markets Serve your local market Reach specialized markets Create 24 hour service Allow feedback from customers Test market new products and services To reach media (i.e. Newspapers) Provide location and contact information Any other goals Project DetailsWhat are the major sections of your Website? Please list the major content sections with a brief description to each.i.e. >Home >About >History >Products x12 >Location x2 >News >Feedback >Contact Us Define the main sections using the mindset and expectations of your target audience.How many web pages in your site? (approximate) Where will the Web site content come from? Will the content be new, re-purposed, or both? Please explain:How often will new content be added and/or updated?How will the content be updated?(Do you have a procedure in place for staff requesting updates?)Do you require sound or video on your Website? If yes, for what purpose?Does your site require e-commerce? If yes, for what purpose?Do you currently own the domain name for your website?*YesNoNot SureWhat company do you have the domain name registered with?* ie. GoDaddy, NameCheap, Register.com, etc...Is your current website hosted and if so, where is it hosted?Do you require a new Website host?YesNoNot sureDo you require social media links on your site?*YesNoNot Sureie. Facebook, Twitter, YouTube, LinkedIn, etc...Which social media links do you need on your site?* Facebook Twitter YouTube LinkedIn Instagram Google Plus Pinterest RSS Feed Other Please check all that apply above.Please provide the links to the social media profiles that you checked above:* Marketing & PromotionIf you build it they will come.....?How will the site fit in with your current off-line marketing strategies?How will you measure the success of the site?(i.e. increase in site traffic, increased sales, increased customer requests)Where will most of the site traffic originate?Insert a brief site description of no more than 200 words that adequately describes your company(This description is what many search engines will display)Do you have a launch strategy?(i.e. PR, re-print letterhead and business cards with Website address, advertising)Done. Please make sure to click "Submit" below.CAPTCHA Δ Would you like to start a project with us? Ready to start a new campaign or transform under achieving campaigns into high performers? Contact Us