A common problem we see from business owners who want more leads from their Maryland web design, is that they often don’t take the time to think about the scenario their visitors go through when they arrive on their site.
This causes your prospects to visit your website, not get what they are looking for, and leave and go to one of your competitor’s sites until they find what they need.
There are better, proven ways to design the website for your Maryland business, that can help you generate more revenue and stop your prospects from leaving and going to your competition.
I am going to outline 5 of them for you below.
Don’t underestimate the power of these design elements, I have seen many websites go from under-performing, to profit generating machines with a few small changes.
The power comes in knowing what to do and where to do it, to get the best results.
What Is A Conversion?
A conversion is when one of your website visitors takes an action that you want them to.
This can be things like calling your phone number, filling out an online form, placing an order, or entering their email address to download a free report.
So let’s say you want your visitors to call your phone number to inquire about your services.
If 100 people come to your site and 10 of them call the phone number on the website, then you have a 10% conversion rate.
Here are 5 tips to help you increase the conversions on your website:
1. Put Your Company Telephone Number At The Top
Make sure to put your company’s telephone number in the top left side of the header of your website with a call to action.
You want to make it big enough that visitors to your website can easily find and see it, without having to search around for it.
A call to action just means to tell the visitor what you want them to do, such as call today, call now for a free estimate, contact us, etc…
This one simple tip has been credited with turning around the profitability of many small business websites…
…and as simple as it sounds, you would be surprised at how many business websites I see without it.
Your phone number should be 3 places on every web page…
…in the header (at the top), in the footer (at the bottom), and at the bottom of the text with a call to action.
This can be as simple as “If you need help with [your service] give us a call today at [your phone number].
2. Insert Logos From Things That You Are A Member Of Or Associated With At the Top
Write down a list of any memberships or certifications that you have, associations that you belong to, etc…
Then find out if they have a logo or what is sometimes referred to as a site seal.
If they do, find out if you are permitted to use if on your website.
These types of logos add instant credibility to your company and help your website visitors establish trust much faster.
These can be anything from the Better Business Bureau, to Industry Associations, to Recognized Certifications in your industry.
If you take credit cards, you can also use the major credit card logos.
3. Get Testimonials From Your Raving Fans
It is a great idea to get as many testimonials from your happy past clients as possible.
Don’t just place them on your testimonials page, make sure to sprinkle them throughout your website.
So if you have a really good testimonial on a specific service that you offer, put it on that service’s page as well.
Other people can sing your praises and have it be believable, much more than you can.
Testimonials are also great at establishing trust and authority with your visitors.
You can get testimonials in the form of text, images, audio, and/or video.
The order of effectiveness of testimonials goes in that order as well…
…so video would be best (nothing better and more believable than watching someone sing your praises), audio second best, text with a photo 3rd best, and then just text alone.
The best time to ask for testimonials from your clients, is when they are thanking you for helping them.
4. Gather Social Proof
In his book Influence The Psychology of Persuasion [link to book on amazon], Robert Cialdini outlines Social Proof as one of his six principles of persuasion.
You can get social proof from:
Online reviews from sites like Yelp and Google, or industry specific sites tailored around your niche
How many followers you have on social media, and also your followers recommending your company and saying good things about you.
People tend to look for what other people are doing and have done to help them in deciding what they should do.
Wikipedia gives the definition of Social Proof as: a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
5. Include A Clear Statement Of What You Do And Who You Do It For
Marketing Experiments, one of the top website conversion research labs, says that as a general rule of thumb you have only 3 seconds to grab your visitor’s attention…and clarity trumps persuasion
They state that you want your website to quickly and clearly answer these 3 questions:
- Where am I at? (What type of website is this?)
- What can I do here? (What’s it about?)
- Why should I do it? (What’s the benefit, what’s the result, what’s the outcome?)
So when a visitor arrives at your site, you want them to be able to answer these questions fast.
You can answer these questions in 2 lines, a headline and sub-headline, at the top of your home page.
There is no time for being cute, you have maybe 3 seconds to get their attention or they will leave.
Most people have a hundred other things going on and they are looking for something that meets their need.
These 3 questions answer everything someone needs to know if they are going to make the commitment to read more or check it out.
Are You Ready To Increase The Conversions Of Your Website?
You can have lots of people visiting your website, but if it is not converting that traffic into sales, then your website is leaking profit.
By just making a few changes to your website, you can increase the amount of leads that it generates.
If you would like to have your website optimized for increased conversions that capture more leads, check out our Maryland Web Design Services here.